Super Bowl. Super Bowl. Super Bowl. There I said it: “Super Bowl!” Ha.
The NFL so closely restricts the use of the words Super Bowl that companies resort to using euphemisms in place of the real words “Super Bowl.”
Wikipedia notes that one use of euphemism is “to avoid revealing secret, holy, or sacred names to the uninitiated.” In the Super Bowl case it is besause companies did not pay huge licensing fees required to legally utter the words Super Bowl.
A few examples from recent emails include these euphamistic subject lines: “This Year Watch The Game In Style!” (Costco), “Gather with friends for the greatest Sunday in Sports!” (Pottery Barn). There are lots more. You get the point.
Funny, search Google for “the big game” and the #1 result is from WikiPedia: “The Big Game is the annual game between University of California, Berkeley (known simply as “Cal” or “Berkeley”) and Stanford University. Contrary to local opinion, there is life beyond the Bay Area.
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Written by lame
Topics: business, sports